PB3C turns
companies into
thought leaders

Be it branding or
messages – PB3C ensures
the right positioning

PB3C enhances your
social media presence

PB3C has been the market
leader in real estate and financial communications for almost 25 years

PR for real estate, real asset and financial companies

PB3C is Germany’s leading positioning and communications consultancy, focusing on real estate, real assets and finances. We cover the whole spectrum, from housing policy issues, through complex fund and asset management topics, to alternative forms of investment. We develop strategies and brands, strong messages and high-quality content, while at the same time creating added value for our clients. In doing so we use both digital and classical channels. In short: we put your topics in the spotlight.

  • Jochen Schenk, Chairman of the Board / , REAL I.S. AG

    „We were searching for a consultant who would be able to implement the entire investment spectrum of Real I.S., from retail products to institutional funds, using a suitable market approach. In PB3C we have found a partner who has a superb understanding of the philosophy of a company, and can implement this through a suitable positioning strategy. Aside from this decisive empathy, PB3C also convinces through the high quality of its work, from both a formal and organisational point of view. We are convinced by the long-term advantages of working together with PB3C.”

  • Volker Arndt, Managing Director / , US Treuhand Verwaltungsgesellschaft für US-Immobilienfonds mbH

    US Treuhand is a real estate fund company that specialises in U.S. real estate investments and has been serving German investors since 1995. Our management team recognizes the importance of high-quality corporate communication and effective marketing. And that is precisely why we have been working closely with PB3C since 2004, especially in the areas of online marketing, press and public relations and text creation. On behalf of private equity investors, we have so far invested more than 4.5 billion dollars in U.S. real estate.

  • Sebastian Merkle, Head of Corporate Communications & Brand Strategy /, APCOA PARKING Deutschland GmbH

    „The APCOA PARKING Group is the leading parking facilities manager in Europe. Over 40 years of experience, expertise gathered in 12 European countries and a multi-facetted portfolio of clients make the company truly unique. More than 30 airports have entrusted APCOA with the management of their parking facilities. When it comes to press and public relations, we work closely with the team at PB3C. The collaboration works incredibly well. PB3C’s team works quickly, reliably and competently.“

  • Jens Nagel, Managing Director /, Hemsö GmbH

    „We are one of the leading international investors in the German care home sector. In order to expand successfully, and connect with the owners of senior residences in Germany, we chose to work with PB3C. With the help of their PR, we can communicate the financial and organisational benefits of a Hemsö acquisition, while fostering a good relationship with the care homes we manage. The team at PB3C is well-structured and manages to implement our ideas flawlessly.”

  • John Amram, Managing Director /, HPBA GmbH

    “HPBA focusses on off-market deals in the real estate sector. Whether it’s online-positioning, developing studies, editorial texts, traditional public relations, or just as a sparring partner: We rely on the team at PB3C for everything regarding communications, and highly value our collaboration.“

  • Jakob Mähren,, Chairman /, Mähren AG

    „Quick. Professional. Superbly connected. Always driven to be even better. That is PB3C. I have highly appreciated our work together from the very first day. My contacts in each of the company’s departments are professional, pleasant, and extremely competent. I am particularly impressed by their positioning ideas and concepts. Meetings, as well as press conferences, are always exceptionally well-prepared. We are completely satisfied.“

  • Thomas Meyer, CEO /, WERTGRUND Immobilien AG

    „WERTGRUND Immobilien AG manages and invests in residential real estate across Germany. PB3C provides us with the professional public relations services we need to reach institutional and private investors for our public and special-purpose real estate funds. We are extremely satisfied with the results and the regularity with which we appear in the national press and local media. The team at PB3C constantly generates the new ideas we need to position ourselves in the market.”

  • Frank Wojtalewicz, CEO, d.i.i. / Deutsche Invest Immobilien AG

    „Since the founding of our company in the year 2006, market interest has been increasing steadily alongside the development and growth of d.i.i.. New locations and residential quarters are requiring more and more contact with local media, journals, and well-known newspapers. PB3C has been accompanying the d.i.i. group since 2012 in the areas press and public relations. Our conclusion: the decision to hand over this subject into their specialist hands, and to work closely together with such a professional partner, has been proven to be the right one over and over again, not only in our day-to-day work but also with strategic topics. After around three years of an increasingly extensive cooperation on subject such as, newsletters, internet presence, classic PR, and individually approaching customers, we are sure that PB3C will remain as a long-term partner for the d.i.i. group. We have learnt to treasure the PB3C team as reliable, pragmatic, and enriching.”


experts in consulting, copywriting, strategy and online positioning


clients from Germany, Austria, Switzerland and Great Britain


offices in Berlin, Hamburg, Frankfurt, Munich and Düsseldorf

We turn you into the thought leader

We offer consulting and ongoing support for the real estate industry and the associated financial sectors in the three disciplines strategy and positioning consulting, public relations, and digital marketing. We are the only agency in the real estate sector to offer these services through our own in-house editorial team.

We are the market leader because our clients can rely on our independent initiative in the development of new topics and content. Become a thought leader in your field of expertise together with us.

  • Strategic Positioning
  • Public Relations
  • Corporate Publishing
  • Online Marketing
  • Political Communication
  • M&A Communication
  • Internal Communication
  • Events
  • Investor Relations
  • Multimedia