Find out more about what
makes PB3C so special

We create coverage and build networks

Be it online or offline, written texts, infographics or podcasts: PB3C broadcasts your messages on the appropriate channels. Our PR consultants, editors and online specialists not only understand your issues, but also hit the right note.

With our network of real estate and financial experts, academics, industry associations, journalists, and key players from the fields of politics and business, we increase your reach and underscore your role as a thought leader.

„The PB3C team is passionate about our clients’ issues. Whenever necessary, we go the extra mile to find the best communication solution.“

Johannes Braun, Member of the Executive Board, PR Director Real Assets

Content creates communication

Communication is not an end in itself, but should always support your corporate objectives. As part of a jointly developed communication strategy, we position your firm on the appropriate channels – be this in the form of public relations, an online campaign or your own events. PB3C uses its own initiative and extensive specialist expertise to constantly develop new topics and content. This focus on your content in conjunction with our active communication approach is also reflected in our motto: content creates communication.

The property and financial sectors are developing more dynamically than ever before. The real estate industry is becoming more digital, more international and increasingly politicised, thus affecting how companies communicate. We are adapting to this by consistently and significantly expanding our content and media skills.

PB3C covers
all asset classes

We serve clients from a broad spectrum of the real estate and financial sectors. We have dedicated teams for real estate, asset managers and real assets. We cover all major investment themes, including real estate, renewable energy, infrastructure, private equity, private debt, equities, and full coverage.

Real Estate

  • Residential and commercial real estate
  • Project developments
  • Real estate funds
  • Property companies
  • Real estate service providers
  • Real estate financers
  • Proptechs

Asset managers

  • Investment funds (institutional and private)
  • Private Wealth
  • Impact Investing
  • Alternative Investments

Real Assets

  • Renewable energy
  • Infrastructure
  • Private equity
  • Private debt
  • ESG-compliant investment / Impact investing

Introducing our managing partners

PB3C is led by two acknowledged communication professionals: Holger Friedrichs and Sonja Rösch.

Introducing our team

Be they strategists, digital natives, media professionals or experienced editors, our interdisciplinary team ensures your successful brand communication.

The market leader in property
communication for 25 years


With the appointment of Jasper Radü to the Executive Board, PB3C is consistently expanding its management structures.

Kai Gutacker becomes partner and shareholder in PB3C.


PB3C opens a branch office in Munich and Dusseldorf.

Sandra Exner is appointed to the Executive Board.


PB3C expands its management team: Kai Gutacker, Senior Editor and Head of the Commercial Real Estate Center of Excellence, and Johannes Braun, PR Director Real Assets, are appointed to the Executive Board.


PB3C expands its management team: Jan Döhler, Financial Editor in Chief, Daniel Hosie, Head of PR, and Karl Jann, also Head of PR, are appointed to the Executive Board. PB3C opens offices in Frankfurt and Hamburg.


Sonja Rösch becomes partner and shareholder in PB3C.


The communications agency begins to trade as PB3C. This abbreviation expresses the agency’s positioning: PB stands for Positionierungsberatung (positioning consulting), 3C for ‘content creates communication’.


Holger Friedrichs acquires all the shares in the company.


The agency undertakes its first digital activities: the Online Department is founded as an additional pillar. The company now offers corporate positioning consulting, public relations, digital marketing and digital formats for the first time.


The Corporate Publishing Division is established and developed. As well as corporate positioning consulting and public relations, the agency also provides more and more services for newsletters, brochures and flyers.


The agency expands its public relations work at international level. It offers press activities in western Europe for the first time.


Property journalist, Dr Rainer Zitelmann, founds Dr. ZitelmannPB. GmbH. Holger Friedrichs develops the PR Department, establishing public relations in the property sector.


Tauentzienstraße 16
10789 Berlin


Hochstraße 29
60313 Frankfurt/Main


Königsallee 14
40212 Dusseldorf


Esplanade 6
20354 Hamburg


80538 Munich