Find out more about what
makes PB3C so special

We create coverage and build networks

Be it online or offline, written texts, infographics or podcasts: PB3C broadcasts your messages on the appropriate channels. Our PR consultants, editors and online specialists not only understand your issues, but also hit the right note.

With our network of property experts, researchers, industry associations, journalists and key stakeholders from the worlds of politics and business we increase your coverage and highlight your role as a thought leader.

„The PB3C team is passionate about our clients’ issues. Whenever necessary, we go the extra mile to find the best communication solution.“

Johannes Braun, Member of the Executive Board, PR Director Real Assets

Content creates communication

Communication is not an end in itself, but should always support your corporate objectives. As part of a jointly developed communication strategy, we position your firm on the appropriate channels – be this in the form of public relations, an online campaign or your own events. PB3C uses its own initiative and extensive specialist expertise to constantly develop new topics and content. This focus on your content in conjunction with our active communication approach is also reflected in our motto: content creates communication.

The property and financial sectors are developing more dynamically than ever before. The real estate industry is becoming more digital, more international and increasingly politicised, thus affecting how companies communicate. We are adapting to this by consistently and significantly expanding our content and media skills.

PB3C covers
all asset classes

In addition to our clear focus on real estate, we also support numerous clients in the field of real assets. With Johannes Braun as PR Director Real Assets and Jan Döhler as Senior Editor, our Real Assets team is headed by two accomplished communication professionals. We cover in full investment topics in asset classes such as renewable energy, infrastructure, private equity and private debt, as well as the corresponding capital investments. Moreover, we support our clients in liquid asset classes such as stocks and bonds, and also provide the corresponding investment strategies.

Real Estate

  • Residential and commercial real estate
  • Project developments
  • Real estate funds
  • Property companies
  • Real estate service providers
  • Real estate financers
  • Proptechs

Liquid Assets

  • Investment solutions for stocks and shares
  • Pension funds

Real Assets

  • Renewable energy
  • Infrastructure
  • Private equity
  • Private debt
  • ESG-compliant investment / Impact investing

Introducing our managing partners

PB3C is led by two acknowledged communication professionals: Holger Friedrichs and Sonja Rösch.

Introducing our team

Be they strategists, digital natives, media professionals or experienced editors, our interdisciplinary team ensures your successful brand communication.

The market leader in property
communication for 22 years

2022

With the appointment of Jasper Radü to the Executive Board, PB3C is consistently expanding its management structures.

Kai Gutacker becomes partner and shareholder in PB3C.

2021

PB3C opens a branch office in Munich and Dusseldorf.

Sandra Exner is appointed to the Executive Board.

2020

PB3C expands its management team: Kai Gutacker, Senior Editor and Head of the Commercial Real Estate Center of Excellence, and Johannes Braun, PR Director Real Assets, are appointed to the Executive Board.

2018

PB3C expands its management team: Jan Döhler, Financial Editor in Chief, Daniel Hosie, Head of PR, and Karl Jann, also Head of PR, are appointed to the Executive Board. PB3C opens offices in Frankfurt and Hamburg.

2017/2018

Sonja Rösch becomes partner and shareholder in PB3C.

2017

The communications agency begins to trade as PB3C. This abbreviation expresses the agency’s positioning: PB stands for Positionierungsberatung (positioning consulting), 3C for ‘content creates communication’.

2016

Holger Friedrichs acquires all the shares in the company.

2010

The agency undertakes its first digital activities: the Online Department is founded as an additional pillar. The company now offers corporate positioning consulting, public relations, digital marketing and digital formats for the first time.

2006

The Corporate Publishing Division is established and developed. As well as corporate positioning consulting and public relations, the agency also provides more and more services for newsletters, brochures and flyers.

2005

The agency expands its public relations work at international level. It offers press activities in western Europe for the first time.

2000/2001

Property journalist, Dr Rainer Zitelmann, founds Dr. ZitelmannPB. GmbH. Holger Friedrichs develops the PR Department, establishing public relations in the property sector.

Berlin

Rankestraße 17
10789 Berlin

Frankfurt

Hochstraße 29
60313 Frankfurt/Main

Dusseldorf

Prinzenallee
40549 Dusseldorf

Hamburg

Esplanade 6
20354 Hamburg

Munich

Obermaierstraße
80538 Munich