Many projects begin with a strategy process. This refines the brand identity, highlighting unique selling propositions for target audiences in an attractive manner. In this area PB3C has cooperated for many years now with the experienced marketing strategist Axel Werner.
The elaboration of a strategic positioning is conducted using the proven Position Engineering Method.
Through in-depth interviews with key employees, external stakeholders and market experts various different perspectives are elaborated.
In a central workshop module with all the decision-makers we hold an intensive discussion of all the aspects of the positioning and reach a joint decision.
Thereafter the messages on the positioning are formulated in a form suited to the target group and then finely honed. The end-result is a one-pager which lays down the corporate wording for all the executive bodies of the company.