{"id":13949,"date":"2019-10-03T09:51:39","date_gmt":"2019-10-03T07:51:39","guid":{"rendered":"https:\/\/pb3c.com\/strategic-positioning\/"},"modified":"2022-12-09T12:27:34","modified_gmt":"2022-12-09T11:27:34","slug":"strategic-positioning","status":"publish","type":"page","link":"https:\/\/pb3c.com\/en\/services\/strategic-positioning\/","title":{"rendered":"Strategic Positioning"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” el_class=”slider-container”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”616″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Strategic Positioning<\/h1>\n

[\/vc_column_text][vc_column_text]Many projects begin with a strategy process. This refines the brand identity, highlighting unique selling propositions for target audiences in an attractive manner. In this area PB3C has cooperated for many years now with the experienced marketing strategist Axel Werner.[\/vc_column_text][vc_separator color=”custom”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_row_inner el_class=”space-bottom-5-desktop”][vc_column_inner width=”1\/2″][vc_column_text el_class=”h-50″]<\/p>\n

Our services
\nin the field of
\nstrategic positioning<\/h2>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]Who are we and what makes us unique compared to our competitors? The answer to this question is a fundamental element in strategic positioning. Together with you and the communication experts at PB3C, Axel Werner elaborates in intensive workshops the important, unique features of your company and your future objectives \u2013 as well as the customer benefits of your business model. Ultimately, we develop a one-pager for you as a strategy paper, which then forms the basis for the regular PR work.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”h6-boxes”][vc_column_inner width=”1\/4″][vc_separator color=”custom” accent_color=”#ed2939″][vc_column_text el_class=”txt-16 h-21″]<\/p>\n

Method<\/h3>\n

The elaboration of a strategic positioning is conducted using the proven\u00a0Position Engineering Method.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_separator color=”custom” accent_color=”#ed2939″][vc_column_text el_class=”txt-16 h-21″]<\/p>\n

Analysis<\/h3>\n

Through in-depth interviews with key employees, external stakeholders and market experts various different perspectives are elaborated.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_separator color=”custom” accent_color=”#ed2939″][vc_column_text el_class=”txt-16 h-21″]<\/p>\n

Workshop<\/h3>\n

In a central workshop module with all the decision-makers we hold an intensive discussion of all the aspects of the positioning and reach a joint decision.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_separator color=”custom” accent_color=”#ed2939″][vc_column_text el_class=”txt-16 h-21″]<\/p>\n

Messaging<\/h3>\n

Thereafter the messages on the positioning are formulated in a form suited to the target group and then finely honed. The end-result is a one-pager which lays down the corporate wording for all the executive bodies of the company.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”8772″ parallax_speed_bg=”1.3″ el_class=”dark-section overlay-60″][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/3″][vc_single_image image=”8770″ img_size=”full” alignment=”center” el_class=”img-173″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text el_class=”txt-16 op-80″]<\/p>\n

\u201cThe art of positioning involves phrasing the unique aspects of a brand, so it becomes highly attractive to customers.\u201d<\/h5>\n

Axel Werner, founder of Position Engineering[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” el_class=”services-boxes-container”][vc_column][vc_column_text el_class=”h-37″]<\/p>\n

Other services<\/h4>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” el_class=”services-boxes”][vc_column_inner el_class=”box-public-relations” width=”1\/3″][vc_single_image image=”8766″ img_size=”full”][vc_column_text]Public Relations<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”box-corporate-publishing” width=”1\/3″][vc_single_image image=”122″ img_size=”full”][vc_column_text]Corporate Publishing<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”box-online-marketing” width=”1\/3″][vc_single_image image=”8765″ img_size=”full”][vc_column_text]Online Marketing<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” el_class=”services-boxes”][vc_column_inner el_class=”box-public-relations” width=”1\/3″][vc_single_image image=”599″ img_size=”full”][vc_column_text]Political Communication<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”box-corporate-publishing” width=”1\/3″][vc_single_image image=”8764″ img_size=”full”][vc_column_text]M&A Communication<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”box-online-marketing” width=”1\/3″][vc_single_image image=”598″ img_size=”full”][vc_column_text]Internal Communication<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” el_class=”services-boxes”][vc_column_inner el_class=”box-public-relations” width=”1\/3″][vc_single_image image=”597″ img_size=”full”][vc_column_text]Events<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”8763″ img_size=”full”][vc_column_text]Investor Relations<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”13480″ img_size=”full”][vc_column_text]Multimedia<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” el_class=”slider-container”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”616″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text] Strategic Positioning [\/vc_column_text][vc_column_text]Many projects begin with a strategy process. This refines the brand identity, highlighting unique selling propositions for target audiences in an […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13933,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-13949","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nStrategic Positioning - PB3C | Market leader for real estate communication since 20 years<\/title>\n<meta name=\"description\" content=\"Unsere PR-Experten entwickeln Kommunikationsstrategien, organisieren Pressegespr\u00e4che und Experten-Panels und k\u00fcmmern sich um die Pressemitteilungen ihrer Kunden\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pb3c.com\/en\/services\/strategic-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Positioning - 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